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The Power of Writing for Clear Thinking and Idea Generation
Exploring how clear writing enhances clear thinking, illustrating the dual role of writing in communicating and generating ideas, emphasizing its pivotal role in fostering and refining thoughts.
Episode 552: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) teach the 3-step writing framework that helped them build +$10M newsletters.
Get Shaan’s writing course - https://maven.com/generalist/writing
Get Sam’s writing course - https://copythat.com/
Want to see Sam and Shaan’s smiling faces? Head to the MFM YouTube Channel and subscribe - http://tinyurl.com/5n7ftsy5
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Show Notes:
(0:00) Intro
(2:50) Why not how - Persuasion at scale
(6:00) To write clearly, you must think clearly
(7:00) Begin with the end in mind
(10:30) Headlines not outlines
(12:30) Warmup with copywork
(15:30) Draft fast, incubate slow
(16:30) Great writing is great editing
(19:00) Build your swipe file
(21:00) Don't bury the lead
(23:30) Create a curiosity gap
(25:00) Write like you talk
(28:00) The voice memo test
(30:30) Lower the reading level
(32:00) How to tell a great story
(34:30) Intention meets obstacle
(38:00) High emotional stakes in a low stakes situation
(39:00) Short sentences
(41:00) Great writing has rhythm
(44:00) Our favorite resources
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Links:
• Hemingway Editor - https://hemingwayapp.com/
• Neville Medhora on Louis C.K. - https://copywritingcourse.com/louis-ck-direct-video-sales/
• The Hustle Writes about Hint Founder - http://tinyurl.com/2d537k7f
• Hey.com - https://www.hey.com/
• On Writing - http://tinyurl.com/5f334swt
• Theo Von - https://www.theovon.com/
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Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
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Check Out Shaan's Stuff:
Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd
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