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How The Chainsmokers Built a $200M AUM Fund (Using 7 Proven Operating Principles)

HoldCo Builders

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The Power of Authentic Brand Identity

This chapter explores the significance of brand identity and personal presence in business, highlighting how genuine engagement can foster trust and successful partnerships. By drawing parallels between effective brand storytelling in both business and music, the discussion emphasizes the value of long-term relationships and authentic connections. It provides actionable insights for entrepreneurs on cultivating a unique identity that resonates with their audience and drives lasting success.

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