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How not to plan - Les Binet & Sarah Carter

Uncensored CMO

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Defining the Brand Problem

BMP was set up at the end of the 60s, same sort of time in JWT launch planning. It's probably worth reminding your younger viewers on listeners that you see, people will think of us as Adam and Eve. We were both part of the Bozeman P, the Seamie Pollit way of advertising. So Stanley Pollit, the P of BMP, along with Stephen King, invented planning.

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