6: Simon Sinek | What's Your "Why" and Where Do You Find It?
The Jordan Harbinger Show
00:00
The Homeless Lady Siwin Experiment
i wanted to prove that everything in this world is marketing, and all marketing works the same way. And so i found a homeless woman on the streets of new york who's willing to let me change her sin for her. She told me she makes between 20 and 30 dollars a day for eight to ten hours worth of selling good will. So we changed out her sign, and she made forty dollars in two hours. I mean, that was the point i was tring to make. Maybe we're so blinded by this because we're so selfcentric.
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