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In this October Masterclass, Noah Wickham and Kevin Sanderson from My Amazon Guy dives deep into Amazon selling strategies, offering expert insights into improving Amazon SEO, PPC optimization, listing optimization, and effective marketing tactics for 2025. Learn how to boost your Amazon business, implement powerful Amazon FBA strategies, and optimize your product listings with Amazon A+ Content. Whether you're a beginner or experienced seller, Steven explains how to enhance your Amazon ranking and manage PPC campaigns efficiently.

Watch this session to discover advanced Amazon advertising strategies, including retargeting, Google Shopping, and email marketing tactics for sales growth. This video also breaks down key methods to ensure your Amazon product images and alt text are perfectly optimized to boost your visibility and click-through rate (CTR). Plus, get tips on using User Generated Content (UGC) and influencer marketing to elevate your brand presence on Meta, TikTok, and YouTube Shorts.

#AmazonFBA #AmazonPPC #AmazonSEO #MyAmazonGuy #amazonsellingtips

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Want free resources? Dowload our Free Amazon guides here:

Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon PPC Guide 2025: https://bit.ly/4lF0OYX
Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0
Amazon SEO Toolkit: https://bit.ly/457zjSl

00:00 – Start of webinar
01:15 – Why you should build your own store (avoiding Amazon dependency)
04:30 – Importance of owning customer data
07:00 – The cost of selling on Amazon: Fees and margins
10:00 – Why Q4 is a great time to launch a direct-to-consumer brand
12:30 – How to build a strategy that works for both Amazon and direct-to-consumer
15:00 – Creative refresh for your brand and listings
18:00 – The importance of UGC (user-generated content) in advertising
21:00 – Effective paid media framework: Top, middle, and bottom funnel strategies
24:00 – Using Amazon's AMC to gain a head start in direct-to-consumer advertising
28:00 – Email and SMS marketing strategies
32:00 – Website optimization for conversion
35:00 – Best practices for listing optimization
38:00 – Using SEO and copywriting for better product listings
42:00 – Brand story and A+ content for building trust and conversions
46:00 – Technical performance: Site speed and reducing friction
50:00 – Inventory management and fulfillment strategies
54:00 – Tracking attribution setup and tools
57:00 – Retention strategies: Customer lifetime value and remarketing
60:00 – Providing a customer experience that beats Amazon
63:00 – January reset: Post-Q4 strategy and remarketing
67:00 – Q&A session
1:15:00 – Listing optimization Q&A
1:28:00 – Review of a listing: Analysis and optimization tips
1:35:00 – Final Q&A on listing and optimization questions

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