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WHY YOU NEED TO BE ON TIKTOK SHOP | Episode #2 | Special Guest: Tiffany English, Happiest Hour

The Social Commerce Collective

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The Transformative Impact of TikTok on Business

The chapter explores how a brand initially hesitant to join TikTok experienced sudden success, leading to significant sales and ultimately saving the business. It highlights the importance of community engagement, feedback, and the shift towards affiliate marketing for small businesses on TikTok Shop.

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