In this episode, we’re joined by James from Boring Marketing to dig into how smart DTC marketers are actually using AI - not just to move faster, but to build more efficient systems and workflows.
We talk about how AI can support content systems and internal processes, the difference between prompting and system-building, and why using AI just to generate content won’t drive results on its own. James shares how he’s using MCPs to improve creative output, how agents differ from real workflows today, and how to get more out of your team by designing AI to work alongside them.
James also walks us through how he’s thinking about building repeatable content frameworks using AI, and later breaks down a Shopify product page to show how vague, vibe-based copy, often the result of poor AI implementation, can fall flat.
To wrap up, James shares his take on what the biggest implementation of AI in the second half of 2025 will be, and what marketers should be paying attention to now.
Want to submit your own DTC or ecommerce marketing question? Click here.
00:00 Introduction
04:33 The Evolution of Boring Marketer
08:41 Understanding Agents vs. Workflows
12:50 The Year of Efficiency in AI
17:40 Getting Started with AI Workflows
21:27 Research and Analysis with AI
28:46 Vibe Coding vs. Traditional Automation
36:25 Tactical Approaches to Creative Generation
42:32 Scraping Ads and Analyzing Competitors
46:19 Building a Unique Marketing Brief
48:16 Learning to Use AI Tools Effectively
50:08 The Future of AI in Marketing
58:59 Creating a Brand Analysis
01:01:00 The Future of AI Tools in E-commerce
01:05:09 Closing the Loop with AI Workflows
01:11:31 Building a Shopify Site with AI
01:22:45 The Future of Media Buying with AI
Powered by:
Motion.
https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readshttps://motionapp.com/creative-trends
Prescient AI.
https://www.prescientai.com/operators
Richpanel.
https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc
Aftersell.
https://www.aftersell.com/operators
Haus.
http://Haus.io/operators
Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9
Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPS
Sign up to the 9 Operators newsletter here: https://9operators.com/
