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A Modern Retail Masterclass with Billy May, CEO, Brooklinen

Remarkable Retail

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Evolution of Retail and Customer Centricity

The chapter features an interview with Billy May, the CEO of Brooklinen, discussing the evolution of retail towards a customer-centric model and the importance of establishing direct relationships with consumers. Topics include integrating digital and physical retail experiences, challenges faced by companies in responding to disruption, and the significance of embedding customer feedback into product development for a modern and customer-focused operation.

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