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Creating, Acquiring, and Scaling Brands - Arash Azarbarzin - CEO of Highgate

Masters of Moments

CHAPTER

Navigating Hospitality Management Success

This chapter explores the essential elements of effective hospitality management, such as passion, creativity, and adaptability in leadership. It also discusses strategic growth through team dynamics and thoughtful acquisitions, focusing on the Viceroy brand's potential for success amidst challenges.

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