How to Stay Relevant in the Age of Video Content

A lot of the things that we've seen so far through some of the models seems like a lot of it is written when there is a video element to it. I want to go into the really, really deep things that my ICP is ultimately looking for and that we can help them guide them to make the right decision. That's how I think about it. My focus is not super high level, not even mid level. It's more granular and then almost PLG focus product like growth focused if they're looking for specific things about the product or service. There's no such thing as everything anymore. Create one solid piece of pillar content in whatever medium you're most comfortable in

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