The Impact of Localization on the Music Business

Welcome to the Music Business Worldwide podcast supported by Voly Music.

On this podcast, one of the industry's sharpest minds, Will Page, joins MBW founder Tim Ingham to cover a range of topics including pricing, streaming, royalties – and why the global industry is more local than ever.

Page is the ex-Chief Economist of both Spotify and UK collection society PRS For Music. 

These days he’s a consultant and the author of the book Tarzan Economics (aka Pivot), which presents compelling principles for business owners facing uncertain and disruptive times.

Will is also the co-author of a new paper published by the London School of Economics and Political Science that focuses on what he calls ‘Glocalisation’ of music. In other words, music has never been more global as an industry, yet when you dig into the most popular tracks in individual markets, they have a decidedly local feel.