S3 E4: LIVE From The Whalies - Serta Goes Bankrupt, Nik’s Long Wknd Mistakes, Plus A Q&A Session
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Do You Have a Non Traditional Discounting Method?
I would probably just go like heavy on influencer or find some sort of a celebrity or good like do what Isaac does, build a massive YouTube audience and then you have your own distribution. It's going to be very difficult to build a meaningful business at $30 AOV on direct and consumer with no repeat purchase rate. I cannot think of a single person who's done that successfully. What are your guys's thoughts on non traditional discounting methods? We used to give away free travel size deodorants because it would cost us 60 cents and the perceived value is $3. You don't want to end up running like an evergreen 40%. That's right. Yeah.
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