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Exploring the Chilling Impact of Hindutva Pop Music
This chapter explores the impact of 'H-pop' music on radicalization in society, linking it to contemporary acts of violence and aggression. It highlights the rapid production and spread of violent music in the digital age while drawing parallels with historical influences on culture and communal identity.
Lori Allen and Ajantha Subramanian continue their second series on Violent Majorities. Their previous episode featured Peter Beinart on Zionism as long-distance ethnonationalism; here they speak with Subir Sinha, who teaches at SOAS University of London, comments on Indian and European media, and is a member of a commission of inquiry exploring the 2022 unrest between Hindus and Muslims in Leicester, UK.
The catalysts he identifies for the rise of Hindu nationalism (Hindutva) include the emergence of new middle classes after economic liberalization, the rise of Islamophobia after 9/11, the 2008 crisis in capitalism, and the spread of new communications technologies.
The trio discuss the growth of Hindutva in the US and UK since the 1990s and its further consolidation. Social media has been key to Modi’s brand of authoritarian populism, with simultaneous messaging across national borders producing a globally dispersed audience for Hindutva. Particularly useful to transnational political mobilizations has been the manufacture of wounded Hindu sentiments: a claim to victimhood that draws on the legitimizing language of religious minority rights in the US and UK.
They also note more hopeful signs: Dalit and other oppressed caste politics have begun to strengthen in the diaspora; the contradictions between lived Hinduism and Hindutva have become clearer; there are some demographic and structural barriers to Hindutva’s further growth in the UK and US.
Subir’s Recallable Book is Kunal Purohit’s H-Pop:The Secretive World of Hindutva Pop Stars (Harper Collins India, 2023), which looks at the proliferation of Hindutva Pop, a genre of music that is made to go viral and whip up mob violence against religious minorities.
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