Exploring the Chilling Impact of Hindutva Pop Music

Lori Allen and Ajantha Subramanian continue their second series on Violent Majorities. Their previous episode featured Peter Beinart on Zionism as long-distance ethnonationalism; here they speak with Subir Sinha, who teaches at SOAS University of London, comments on Indian and European media, and is a member of a commission of inquiry exploring the 2022 unrest between Hindus and Muslims in Leicester, UK.

The catalysts he identifies for the rise of Hindu nationalism (Hindutva) include the emergence of new middle classes after economic liberalization, the rise of Islamophobia after 9/11, the 2008 crisis in capitalism, and the spread of new communications technologies.

The trio discuss the growth of Hindutva in the US and UK since the 1990s and its further consolidation. Social media has been key to Modi’s brand of authoritarian populism, with simultaneous messaging across national borders producing a globally dispersed audience for Hindutva. Particularly useful to transnational political mobilizations has been the manufacture of wounded Hindu sentiments: a claim to victimhood that draws on the legitimizing language of religious minority rights in the US and UK.

They also note more hopeful signs: Dalit and other oppressed caste politics have begun to strengthen in the diaspora; the contradictions between lived Hinduism and Hindutva have become clearer; there are some demographic and structural barriers to Hindutva’s further growth in the UK and US.

Subir’s Recallable Book is Kunal Purohit’s H-Pop:The Secretive World of Hindutva Pop Stars (Harper Collins India, 2023), which looks at the proliferation of Hindutva Pop, a genre of music that is made to go viral and whip up mob violence against religious minorities.

Mentioned in this episode:

• Subir Sinha, “Fragile Hegemony: Modi, Social Media, and Competitive Electoral Populism in India.” International Journal of Communication 11(2017), 4158–4180.
• Subir Sinha, “‘Strong leaders’, authoritarian populism and Indian developmentalism: The Modi moment in historical context.” Geoforum, https://doi.org/10.1016/j.geoforum.2021.02.019
• Subir Sinha, “Modi's People and Populism's Imagined Communities.” Seminar, 7 5 6 – A u g u s t 2022, pp.18-23.
• Edward T. G. Anderson, Hindu Nationalism in the Indian Diaspora: Transnational Politics and British Multiculturalism. London: Hurst & Co., 2023.
• Rashtriya Swayamsevak Sangh (RSS), or National Volunteer Corps, is the parent organization of the Sangh Parivar, or Hindu nationalist family of organizations. It espouses principles of Hindu unity and aims to transform India into a Hindu supremacist nation-state.
• Vishwa Hindu Parishad (VHP), or World Hindu Organization, is a branch of the Sangh Parivar. Its stated aims are to engage in social service work, construct Hindu temples, and defend Hindus.
• On the anti-caste discrimination bill in the UK parliament, see David Mosse, Outside Caste? The Enclosure of Caste and Claims to Castelessness in India and the United Kingdom
• The Ganesh Puja period is a 10-day festival that honors the Hindu god Ganesha, and usually takes place in late August or early September.
• Diane M. Nelson, A Finger in the Wound: Body Politics in Quincentennial Guatemala. Berkeley: University of California Press, 1999.
• Benedict Anderson, Imagined Communities: Reflections on the Origin and Spread of Nationalism. Verso; Revised edition, 2016.
• Yohann Koshy, “What the unrest in Leicester revealed about Britain – and Modi’s India.” The Guardian, 8 February 2024.
• Richard Manuel, Cassette Culture in North India: Popular Music and Technology in North India. University of Chicago .Press; 2nd ed. Edition,1993.

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