
The Difference Between Keywords and Topics -- Jeff Coyle // MarketMuse
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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A topic is more like a concept, so it can be an entity. And a keyword will typically live inside that pool of topics,. Is a good way to think about a somewhat hierarchical but i like to connect key words to intent as well. So semantic relatedness typically relates to the saying, if you are going to cover this one topic, it's highly likely for these are other related topics to that core topic. and key words can live at it within those things. Sometimes you don't know the difference between a key word and a topic. But is great to approach all those things similarly, to say, i want to cover this really well. I want to achieve goals for the user
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