Amazon Ad Numbers - Is That Really a Good Thing?

i was pretty surprised when amazon, for the first time, released its ad numbers. There was a sense that it had built an advertising operation that was quite formidable. If youre amazon, you have two almost unbeatable advantages. You have consumers who are intent on purchasing productsye and then guess what? The moment you put in the search box what you're looking for,. i've a pretty good idea what you're going to buy, or what you're interested in buying. Maybe that's more powerful than anything else we have at this moment.