The Importance of Pricing in the Launch Discussion

This week's show is entitled, "Modern B2B Pricing Best Practices".  My guest is Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility.

Tune in to:

• Explore why pricing is often overlooked and underestimated in B2B marketing, and how it can be a crucial factor in business success.
• Rethinking Freemium: Understand the limitations of freemium pricing in B2B SaaS and why a free trial approach is often more effective. Discover why freemium can attract the wrong customer segments and distract from building a product that real target customers are willing to pay for.
• Unveiling the Concept of Pricing Fairness: Delve into the notion of fairness in pricing and its influence on customer perception. Explore the importance of considering personal and social fairness, along with the role of voice and choice in ensuring customer acceptance of pricing changes.

Watch the video, listen in below and/or read the transcript on the Heinz Marketing Blog. 

Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.