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218. The Timeless Quest for Success with Hitendra Wadhwa
The Greg McKeown Podcast
The Silence in the Car
Steve Jobs and Ron Johnson spent nine months designing what would become the Apple store. After they finished, Steve said he was "too exhausted to do this" The pair went on a 10-minute car journey in silence not speaking a word together. When they got there, Steve told them: We've done the whole store wrong and he's right.
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