I feel like whenever anyone makes a move to do anything I remember even like Bridgerton and Hamilton every single time it's like some fucking telegraph columnist. And suddenly we have this conversation bubble about well I don't know about this mermaids. And then it filters down to a public who are on their phone all day. If it had happened and there was no reporting on it they wouldn't have thought about it at all because ultimately it's children's content. We were reporting on Keena and Kel and we weren't reporting it because that was like grownups were doing grown up things in a different grown up corner.