The Compound and Friends cover image

The Bet

The Compound and Friends

00:00

How to Turn Your Podcast Into a Book

80% of the book is the podcast transcript edited. Who do you think will buy the book? KKR. People that want to understand it better or more, he says. It's like the podcast audience who wants the podcast. He was doing it all at Hock; first season was a bunch of well known sponsors. The second season was all companies.

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