Can't Let It Go: Contigo & Targeted Ads

Welcome back to Fintech Takes. I’m Alex Johnson, joined (as always) by my partner in Fintech Recapping, Jason Mikula. In our first episode of the new year, we recap all of 2025 — through the big themes that shaped the industry and set the stage for 2026 (you’ll want to catch our predictions at the end).

First up, Regulation in the Upside Down. We dig into Trump’s second-term reshuffle which replaced independence with centralization. Tailoring became code for deregulation, and regulators started talking less about consumer protection and more about “making community banks great again” (their shorthand for rolling back rules under the guise of helping small banks).

Next up, stablecoins. With the GENIUS Act signed into law, 2025 was their breakout year. PayPal, Klarna, SoFi, and even Wyoming launched coins. We dig into whether yield-bearing stablecoins will reshape deposit markets or just become the modern equivalent of the free toaster you used to get for opening an account.

Then, it’s the latest in the open banking saga. And then, it’s looking at gambling as our national culture. (Prediction markets like Kalshi and Polymarket became sports betting apps in all but name, monetizing financial nihilism with bets on divorces, political violence, even war.)

Finally, the IPO window reopened. Klarna, Chime, Circle, eToro, Figure, and Wealthfront all went public. (And we both agree that staying private isn’t always a sign of strength, but some structure is better than none.)

We wrap with 2026 predictions (tune in to find out!), and in Can’t Let It Go, we offer up a crypto neobank that launched with a WWE-style promo, plus eerily targeted sports betting ads on YouTube…

This episode is brought to you by Plaid. 

Plaid helps lenders approve more creditworthy borrowers without taking on more risk, combining real-time cash flow data with behavioral insights. It’s a fast, familiar experience people trust, and that actually converts. Learn more at www.plaid.com/ftt

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