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E074 - The Broken Fitness Industry: Lies, Scams & Steroids | Greg Doucette

First Things THRST

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The Evolution of Fitness Content and Authenticity

This chapter explores the transformation of video content creation in the fitness industry, from personal storytelling to celebrity-focused discussions. It highlights the tension between fitness influencers' authenticity and their claims regarding natural bodybuilding, delving into the psychological impacts on audience perceptions. The speakers advocate for a verification system to enhance credibility, emphasizing the importance of honesty in the ever-evolving landscape of fitness coaching.

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