The Failure of a Food Delivery Company

"We felt like the best food delivery was going to be from a centralized kitchen in the middle of your city," he says. "Within 15 to 25 minutes, we delivered to their house and it'd be hot and they could just eat it right away" The company had over 1,000 drivers on its team and 300 employees total. But after Valentine's Day last year, sales dropped by more than 50%.

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