188. Why people don’t take you up on your free offer
I Am Your Korean Mom
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How to Get People to Take You Up on Your Free Offer
The key to getting people to take you up on your free offer is to, one remember that free doesn't necessarily mean easier to sell. Remember, it's not about the price. Everything is based on perceived value. And if you know how to talk about the value that you offer, the usefulness you offer, in a clear, concrete, everyday situation sort of way, then you will be able to sell anything - even if it's free.
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