i hope there's some appreciation for experienced designers who have internalized this, at least to a degree where they're successful in their career creating bran experiences. And that really makes you think twice your context, right? Like, how are you? What is the context you control? What is a context you don't controla matand i had, we tried to control as much context as we could when were writing the book. We also had a gagilian words we had cut down. So mental model piece was definitely not a paragraph when it started.