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Every business has a strategy, even if it’s not written down.

The real question is whether yours is working. In this episode, Steve explains what strategy actually is, why every company needs one, and how to identify the strategic problem that’s holding your business back. He shares a simple framework for making better decisions, keeping your customer at the center, and connecting strategy to financial results so your growth actually pays off. If you’ve ever wondered whether you need a strategy, this episode will give you the answer.

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