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RV E30 - Revisiting 2022’s Best: Why B2B Companies Don't Create Demand | Demand Gen Live Keynote

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Website Content Versus Dark Social Content

When I started my company the first thing that I did it was just me. The ideas that you have in the content are probably right But they need to be reformatted into new formats and also to make more interesting because People write for search engines and in social content. It's not about having new ideas. It's about reformatting the content, which is what we do on YouTube.

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