14min chapter

Post Reports cover image

Selling America: The Army’s fight for recruits

Post Reports

CHAPTER

Challenges in Military Recruitment

This chapter examines the difficulties faced by Army recruiters in attracting new enlistees, focusing on the decline in recruitment numbers and changing perceptions among young people about military service. It highlights the labor-intensive nature of recruitment, the impact of COVID-19 on educational outcomes, and the evolving motivations of potential recruits. Innovative strategies and the importance of interpersonal connections in overcoming recruitment challenges are also discussed.

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