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#3: Be Ready - The B2B Playbook, Summary of Stage 1

The B2B Playbook

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Seth Godin's Dream Customer Persona

Lavi talks endlessly about this concept is Seth Godin. Great businesses that are loved by their customers focus on identifying and serving a particular audience. This dream customer persona is going to help you identify that audience. And if you and everyone in your department has it, then it will make sure that you actually serve that audience.

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