AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
32. Personalizing ABM at scale | Snowflake
Let’s talk ABM
ABIM Account Selection Value Prop Intent Messaging
The first year was really spent building out like we talked about the foundation right what are the pieces that will fuel the engine so we spent a lot of time figuring out the messaging matrix. The next step was really built like focused on building the processes with the people and that's where we've been integrated. We're now at the point where we have this three tier structure it's all coming together and now we're focusing on operationalizing it.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode