32. Personalizing ABM at scale | Snowflake
Let’s talk ABM
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ABIM Account Selection Value Prop Intent Messaging
The first year was really spent building out like we talked about the foundation right what are the pieces that will fuel the engine so we spent a lot of time figuring out the messaging matrix. The next step was really built like focused on building the processes with the people and that's where we've been integrated. We're now at the point where we have this three tier structure it's all coming together and now we're focusing on operationalizing it.
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