Understanding The Psychology Of Why People Buy, With Melina Palmer
The Marketing Millennials
00:00
How Do You Determine Your Own Pricing?
The way you frame something has a difference on how someone will feel about paying for that particular item. People have been shown to prefer the rounded pricing or those higher numbers. Once you round it down, it doesn't really matter which number you end with according to the research. So you can pick whichever number you like the most.
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