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E90 - Betting on MMA

Business of Betting Podcast

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Star Fighters and Betting Dynamics

This chapter explores how prominent fighters like Conor McGregor and Ronda Rousey significantly influence betting markets and fan engagement in MMA. It examines the implications of unexpected fight outcomes and the cyclical nature of fighter popularity on betting behavior. Additionally, the discussion highlights the evolution of broadcasting rights and the potential for new superstars from emerging markets.

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