Is Niche Marketing Making It Harder To Reach People? - Amber Chenevert, PhD, VMLY&R
Sweathead, A Strategy Podcast
00:00
Global Culture Studio Lead VMLY&R
In the United States, as you said, our society is very complex. We have all of these countries within a country where states sort of represent their own points of view and their ideology. And so we've developed what's called multicultural marketing in the United States. But when we look at culture from a global perspective, that helps us to see how we can take some similar variables from anthropology and apply them globally.
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