10min chapter

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom cover image

The Hidden Cost of Misdiagnosing Customer Issues (And How AI Can Help)

The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom

CHAPTER

AI in Customer Support: Balancing Automation with Human Touch

This chapter delves into the integration of AI in customer support, highlighting the importance of personal interactions despite automation. It contrasts internal and customer-facing AI, discussing the need for strategic planning in leveraging these tools effectively. The chapter also emphasizes the significance of engaging with support teams and measuring the right performance indicators to genuinely improve the customer experience.

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