The Age of Averages: Homogenization in Culture and Design

This chapter examines the rise of a 'culture of averages' that fosters uniformity across art, design, and social aesthetics. Through a mix of historical art projects and modern examples, it highlights how preferences are shifting towards safer, more universally appealing options, leading to a loss of uniqueness. The discussion also reflects on how societal pressures and technological influences contribute to the visual sameness impacting everything from car designs to urban environments.