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Richard Windsor: Why Legacy Automakers Are Sitting Ducks – It's The Software
Driving with Dunne
The Future of the Renault Brand
In your note, you describe how automakers either try to do it themselves or they'll partition some of the elements of the software out to third party providers. And from memory, I think you mentioned Polestar and maybe one other automaker. Is that out there? Yeah, the one you're thinking of is Appare. Renault's point view on this has been we have spent hundreds of millions of euros trying to get the user experience in the vehicle,. We've made a complete mess of it. So if we go with Google, at least Google will give us a share ... A small percentage of something is a lot better than 100% of nothing.
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