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Hal Gregersen - The Innovator's DNA

The Innovation Show

CHAPTER

The Innovative DNA by Paul Carlisle

The Innovative DNA is a book about five discovery skills used by some of the world's best disruptive innovators. Aidan O'Mara: I would observe and watch people process product use, customer journey but it'd be actively watching to get surprised. Nicholas Zentzdrum inventing Skype did it in time when long distance calls actually weren't free. Diane Green did it atVM; Jeff Bezos did it at Amazon. And so those observing networking and experimenting skills, their attempts to get surprised by the world.

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