Analyzing Marketing Strategies and Leadership Styles in the 1979 UK General Election Campaign

Today’s pivotal UK election is the one that brought Margaret Thatcher to Downing Street in 1979. David talks to historian Robert Saunders about how she did it and how it could have turned out very differently. What might have happened if the election had been called the previous year? Did Thatcherism already exist in 1979 or had it still to be invented? And how close did the Labour party come to permanent schism in the years following her victory?

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Next time: 1997 and the New Labour landslide

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