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The Complete Guide to School Marketing: What is Organizational Culture?

SchoolCEO: K-12 Marketing + Communications

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Cultivating Positive Organizational Culture

This chapter explores the critical role of intentional organizational culture in the hiring and retention processes within schools and districts. It emphasizes the need for alignment between hiring criteria and desired cultural values, and stresses that cultivating a supportive environment requires ongoing, consistent actions rather than superficial initiatives. The discussion highlights the importance of regular feedback and engagement from staff to foster a culture of appreciation and connection, ultimately contributing to overall success and well-being.

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