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Building Products From 0 to 1 by eBay Product Leader

The Product Podcast

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How to Create a User Persona

We want to create a user persona where we identify our targeted audience with the problem and their struggles. The how might we question statements are small but extremely powerful because it allows us to reframe our insight into an opportunity based on the user problems that our targeted audience are facing. It really helps us give a direction to the product journey. We can also do competitive research, ask our users to show us how they're solving the problem today.

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