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Inside The Culture of Wilkins Harley-Davidson: John Lyon on Staff, Process, and Profits

The Dealership Fixit Podcast

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Cultivating Culture at Wilkins Harley-Davidson

This chapter explores the vital role of a strong organizational culture at Wilkins Harley-Davidson and how its historical roots continue to shape its evolution. It emphasizes the documentation of core values, the significance of onboarding processes, and the importance of open communication to enhance both employee satisfaction and customer experiences. By sharing real-life anecdotes and emphasizing continuous learning, the chapter highlights how a well-defined culture can drive team alignment and business success.

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