Candles - What's Your Design Ethos?

I think that approaching it through a visual standpoint has always been at the heart of what I've done. Even when I was doing craft fairs on a very small scale back in my Austin days, instead of just using a six foot table, I was building bookcases out of PVC pipes. So it would always feel a little bit like a living room. And I think that it was really presenting it as a whole lifestyle, not just this is a product.