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Panel Discussion: Product-Led Growth vs. Product Marketing

The Product Podcast

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With minecraft, i mentioned that we had a really, really passionate user basin community. They were superinvolved, superactive on reporting bugs. We had to give them a road map and insight. It was very important for us to feel like they were heard. Two good insights which i wall extract from this would be, one, a focus more on knowing the use hof segments first. And second is, for those segments, let's go solve the of problems. And then we can think about amply find that with marketing we shouldn't add.

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