3min chapter

Brewers Journal Podcast cover image

#150 Keep The Faith | Product Development

Brewers Journal Podcast

CHAPTER

Reviving a Classic: The Watneys Branding Tale

This chapter explores the efforts of the Watneys brand in the late 1980s to restore its image in the beer industry after facing backlash. It highlights challenges in product development and branding, offering insights for aspiring brewers navigating a dynamic market.

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