Banking Transformed with Jim Marous cover image

The Future of Fintechs in Disrupted Times

Banking Transformed with Jim Marous

CHAPTER

Generative AI and the Future of Financial Services

The application of Gen.ai to effectively every part of the financial services industry is incredibly exciting, says Amitai Etzioni. "I could easily give you 257 potential use cases across different parts of financial services," he adds. The challenge ultimately is adoption and overcoming this risk-averse view that tends to exist in many large, incumbent organizations,. But even for the most established organizations, it's still effectively baby steps.

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