How do you get more data from ad platforms than they offer? Simple: use Singular.
No, we're not talking about anything underhanded or tricky. We're simply getting multiple dimensions and breakdowns that are individually available but not generally visible together. That lack of visibility has a cost: complexity, time, and your ability to see optimization or targeting capability.
In this Growth Masterminds, host John Koetsier chats with Singular product manager Maayan Shor about the companies' new feature to bring as much data into your BI system as possible, allowing marketers to make the smartest optimization and allocation decisions.
Multiple Breakdowns helps marketers by enabling access to a broader range of data breakdowns without the need to switch views constantly. This capability allows marketers to uncover hidden trends, fine-tune targeting strategies, and make more informed decisions by providing a more comprehensive view of campaign data across platforms like Facebook, TikTok, and Snapchat.
We also chat about how specific breakdowns, such as age and gender, can lead to more precise targeting and identification of unexpected audience segments.
00:00 Navigating Data Challenges in Ad Platforms
00:28 The Struggle for More Data: Challenges and Solutions
03:15 Introducing Multiple Breakdowns: A Game-Changer for Marketers
04:55 Unlocking New Marketing Strategies with Enhanced Data
06:21 Optimizing Creative Strategies with Targeted Insights
07:11 Frequency and Impact of Data Analysis in Marketing
09:09 Exploring New Dimensions: DMA Breakdowns and Their Impact
11:07 Selecting the Right Data Breakdowns for Your Marketing Goals
12:37 Closing Thoughts and Appreciation
