Petcot has tried a lot of different things over a very long period of time. They've fron too close to the sun a couple of times, but they always have an investore. The biggest lesson for petcot is the importance of market selection. For investors, i think tehindsight obviously is 20/20 when you look at this business and wen it's been 20 years. I'd say in a capital perspective,  the biggest sins of omission are that these guys were in good space, probably al their invessors were very bolish on pet Cot.

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