5min chapter

What's Your Problem? cover image

Scrubbing Carbon from the Air

What's Your Problem?

CHAPTER

How to Bring the Price of Direct Air Capture Down

The direct air capture industry needs to solve a bunch of problems, including how to bring the price of direct air capture way down. To get there, it must convince companies and governments to pay for sucking carbon out of the air. "It's not about doing it, the doing is not that hard, but doing a lot of it is incredibly challenging," says Dan Kucharski.

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