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When I Built 4 Businesses in a Row | Ep 499
The Game w/ Alex Hormozi
What Is the Cost of Change?
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In order to retain people, one thing we had to do was separate information from consumable services. And new tests is another version of things that every month you want improvements. So even though the information there declined after we did it, they knew another one was coming. I mean, in Jim, we had many, many terrible things that happened during Jim launch. A third of all our clients went out of business very hard when you're not allowed to be in business. Even if you're a great Jim owner, if your state won't allow you to do your business and you still have to pay rent, and that's it.
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