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THE POWER OF RHETORIC: HOW TO BE A PERSUASIVE COMMUNICATOR_FINAL_TEXTLESS

Changing Minds with Owen Fitzpatrick

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Mastering Rhetoric: Building Credibility and Virtue in Communication

This chapter explores the role of rhetoric in communication, focusing on how credibility and moral virtue can influence an audience. It highlights essential elements like ethos, arete, phronesis, and unoya, illustrated with examples from influential figures to emphasize the importance of authenticity and self-awareness in persuasive communication.

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