I think the problem they're solving, you know, it's not a new problem. I mean, legal zoom was a multi nine figure exit in the first internet era or whatever. The dream of the stripe type version of this, which is like literally just like a little piece of code, you can insert and immediately get your thing up and right would be amazing. Can you run ad campaigns so that you can acquire whatever the customers are in a way that's the LTV is better than the CAC by multiple? And I think I don't think that's impossible either. Like I think it's somewhere in between.

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